The 32nd International Conference was held locally

The main features of this summit are as follows: 1. Grasping the trend of the times and enhancing the brand of tourist cities. With the global trend of popularization, personalization, and integration of culture and tourism, as well as the rapid development of technology, the market consumption structure, tourism methods, tourism groups, consumption hotspots, information transmission, industry forms, and market operation modes are undergoing significant changes. Brand is the biggest intangible asset of tourist cities. The summit will focus on the development trends of tourism in the new era and conduct in-depth and extensive discussions on the sustainable development of tourism brands. The brand building of tourist cities is a process of continuous innovation in concepts, technologies, methods, and approaches; 2. Strengthen the guidance of the federation. Around the theme of this summit, two academic reports, "World Tourism City Development Report" and "Survey Report on Chinese Citizens' Outbound (Urban) Tourism Consumption Market", will be released. The "UNWTO-WTCF Urban Tourism Performance Research" jointly launched by the World Tourism Cities Federation (WTCF) and the United Nations World Tourism Organization (UNWTO) will be issued to guide the sustainable development of tourism cities and guide overseas destinations to serve the Chinese outbound market; 3. Promote member cooperation and drive industrial development. This summit includes four market-oriented activities, namely exhibition and display, tourism promotion, tourism trade fair, and investment negotiation, with the aim of promoting cooperation between cities, cities and institutions, and between institutions. This year's tourism summit has specially added a tourism investment and financing conference, with the aim of providing a platform for investment and financing cooperation for domestic and foreign tourism cities and enterprises.